Business

Customer experience optimisation: 4 ways to get to “pay”

There are few things more disheartening as almost closing a sale. Here are four tips on how to stop customers dropping their cart and doing a runner at the online check-out.

June 15, 2021 12:00 pm·

Can Digital Marketing Save Your Business?

Even the most enthusiastic digital marketing advocates understand that online advertising can only ever be one piece of the puzzle.

March 30, 2021 1:28 pm·

Are You Giving Your Customers the Best ‘Buy Now Pay Later’ Experience Possible?

While all BNPLs make it easier for consumers to buy on credit, different BNPLs impose different conditions on merchants

March 15, 2021 11:09 am·

So you want to be a director

“Many first-time directors find it difficult to let go of their manager mindset and transition to being hands-off strategy setters,” she says. “Plus, directors also need to know a lot about corporate governance.”

March 15, 2021 10:46 am·

5 eCommerce Trends Your Brand Needs to Harness in 2021

Looking back at eCommerce 2020, what are the key trends brands need to respond to if they want to remain competitive in 2021?

February 1, 2021 3:10 pm·

Newspapers and magazines have been digitally disrupted into near extinction

Print journalists: Your current careers are, or soon will be, over. Accept it

The sooner print journalists realise things aren’t getting any better, and make the decision to move on to a new…

October 27, 2020 4:04 pm·

Making a plan to sell your business

SUCCESSION PLANNING: YOUR CHECKLIST There’s no shortage of things to consider as a business owner. One thing you may not…

November 9, 2019 11:47 am·

Woke ads: is there such a thing as bad publicity?

The embrace of progressive causes by historically conservative corporations has generated heated debate. But, whatever the collateral damage, woke content…