Portfolio

10 Lessons from 10 Years of Freelance Copywriting

Here are the 10 most important lessons I’ve learned over the past 10 years as a freelance copywriter.

September 27, 2021 11:23 am·

Customer experience optimisation: 4 ways to get to “pay”

There are few things more disheartening as almost closing a sale. Here are four tips on how to stop customers dropping their cart and doing a runner at the online check-out.

June 15, 2021 12:00 pm·

NSW Ambulance 125th Anniversary Book

For 125 years, the men and women of NSW Ambulance have provided high-quality mobile emergency care throughout NSW. Our courageous…

December 8, 2020 3:53 pm·

Discipline 101: a science-backed guide to reaching your goals

Personal discipline has been out of fashion in Western cultures for some time, but research from Macquarie Business School suggests…

October 27, 2020 2:35 pm·

Solar panels concentrate sunlight to power hydropower facility

Combining the economics of hydropower with the flexibility of batteries

Will Mosley, Head of Business Development at Australian solar energy start-up RayGen, tells IWP&DC about how his company is harnessing…

October 27, 2020 1:56 pm·

Accountancy is being digitally transformed

4 lessons from experts on digital transformation

Many small businesses feel intimidated by the idea of digital transformation, but the process need not be painful or expensive,…

October 21, 2020 5:37 pm·

More cancer patients turn to online communities for help

More cancer patients turn to online communities for help Online health communities are playing a growing role in cancer treatment…

October 21, 2020 5:20 pm·

So you think you can… become a tech writer?

Nobody has ever accused me of gilding the lily when it comes to the challenges of pursuing a career as a content…

October 20, 2020 3:44 pm·

Farm Management Deposits crack $6 billion

For the first time since their introduction in 1999, Farm Management Deposits have topped $6 billion. Khan Horne, General Manager…

November 10, 2017 2:54 am·

On the contrary

The greatest essayist in the English language. An unhinged drunk. A courageous humanitarian who’s kept faith with the Enlightenment values…

March 18, 2014 12:57 am·

On a fast boat to China

A free trade zone to expedite Australian food exports into China may soon become a reality. NAB’s Chief Customer Officer…

September 3, 2017 11:42 am·

Could touring China transform your agribusiness?

This May 13-23, I will be leading NAB’s Agribusiness China Tour 2017. If your business involves cattle, sheep or wool,…

September 3, 2017 11:37 am·

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